DO COLOR BRANDS MATTER?

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Yes it does, and you should only go to a salon that is using the best color product and not cutting costs on the ingredients!  This is why you should always ask what color brand a salon uses and only set foot in the one that replies: L’Oreal Professionnel.    
Here’s why: 
OUR HEART BEATS TO THE RHYTHM OF FASHION--- Paris – the capital of fashion, artistic inspiration and an emblematic place for designers the world over. From the beginning, L’Oréal Professionnel has been at the heart of this artistic community. Each season, the world’s top hairdressers work closely with designers to create the inspirational hairstyles that will grace the catwalks, setting the hair trends of tomorrow. L’Oréal Professionnel is their brand of choice. 
 
WE CELEBRATE ARTISANAL EXCELLENCE 
Hairdressing is an art: to see the unseen and bring out that unique beauty in everyone. We want to relentlessly inspire, stir emotions and help the professional achieve artisanal excellence. With L’Oreal Professionnel hair care, we celebrate the craft and the craftsmen of this industry. 
 
WE DEMAND THE BEST FROM INNOVATION 
L’Oréal Professionnel asserts its capacity for constant innovation and demonstrates its commitment to offering the highest quality and best performing tools to all hairdressers. L’Oréal’s Advanced Research and Development Division employs thousands of experts across the world, who work tirelessly in order to release revolutionary technologies, breaking ground with each new discovery.
 
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